The Importance of Consistent Communication

One of the things that makes life easy is good communication. Professionally, and personally, constant dialogue helps keep things on track and alleviates confusion. Your clients love to know what’s happening. The tasks that seem every-day to you are super interesting to them, because they’re investing financially and emotionally in what you’re doing. And it’s […]

How to take advantage of positive reviews

Positive reviews are a goldmine for successful businesses, encouraging business and increasing your brand reputation. A recent study by BrightLocal found that 86% of consumers read reviews for local businesses and 57% of consumers will only use a business if it has four or more stars. What’s more, 91% of 18-34-year-olds trust online reviews as […]

The difference between marketing and PR

  When it comes to promoting your brand, there are plenty of avenues you can take, including PR and marketing. However, knowing where to focus your efforts can be quite confusing. Therefore, it’s essential to know what each involves and where it can take your brand. Most broadly, the difference between marketing and PR is […]

Different types of content to include in your content marketing

When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]

The latest social media statistics…and what it means for your business

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]

What is IGTV ?

With over 1 billion monthly users, Instagram continues to evolve and adapt to consumer needs and their latest update is no different. In acknowledgment of a 40% decrease in TV watching and a 60% uptake on mobile, they announced Instagram TV, or IGTV, an integration that now allows users to post videos that are up […]

Instagram’s Update: What You Need to Know

Social media is changing faster than you can say ‘Mark Zuckerberg’ these days, with new algorithms and features popping up every month. This month is no different, with Instagram recently announcing a fair few modifications to their operation. Here’s a round up of the main changes: No more automatic refreshing The first significant change is […]

How investing in digital marketing helps referral

There’s no doubting that in the modern construction industry, word of mouth is still the most important lead generator. Someone has a good experience with your building business and they’ll tell their family, friends, neighbours, even their barista! However, once this potential new client has heard about your business, the first thing they’ll do is […]

Top Tips for Instagram Stories

When it comes to marketing on Instagram, crafting and posting on your feed is only half the battle. The other increasingly popular way to share and consume content on Instagram is via Stories. A huge segment of Insta users favour viewing content via Stories these days, preferring to simply tap through Stories instead of scrolling […]

Download Our Construction Marketing Guide Now

We know your time is precious and dedicating even a little of that time to digital marketing is easier said than done. That’s where we come in – our mission at Sea Salt is to make marketing worry-free for builders, take the first step and download our free guide.