All Posts by Amanda - Founder Sea Salt Marketing

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About the Author

Amanda Cordner is an integrated marketer and Founder of Sea Salt Marketing. She holds a Bachelor of Business (Marketing) and Diploma of Digital Marketing. She has held senior marketing roles in a number of multi-national blue chip organisations including L’Oreal, Lion, Heinz and VisitBroome and has a proven track record in creating powerful marketing solutions that motivates business growth & success.

Mar 16

Brand Awareness vs Lead Generation. What’s More Important In Marketing? 

By Amanda - Founder Sea Salt Marketing | Digital Marketing

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

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