All Posts by Amanda - Founder Sea Salt Marketing

The Difference Between Sales and Marketing Q&A with Fred from Spectrum Coach  What is the difference between sales and marketing? This age-old question has plagued the building industry for years. Sales and marketing play different roles in business however, it is important that the two coexist in a mutually beneficial way as they work towards […]

With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]

Facebook is an incredibly powerful marketing tool. With 94% of Australians on the platform, there’s no denying its potential when it comes to targeting existing and potential clients. The beauty of Facebook is that you can access users at any time of day, no matter where they are located. With an overwhelming number of features […]

Is social media helping or hindering your business? It’s critical for social media to be a major component of your marketing plan, no matter the size of your business. However, unlike a number of other marketing efforts, it can be harder to know how to track your return on investment with social media. Is an […]

With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]

Builders – Are You at Risk of Losing Thousands? Q&A with Patrick & Associates When it comes to the construction industry, there’s so much education and advice available for clients, to ensure they’re protected for the duration of a build. But the thing about a building project, whether it’s residential or commercial, is that it […]

Small businesses have much to gain from a relatively unknown, yet powerful, tool utilised by HR and culture professionals around the world. The Enneagram is a personality system that is based on nine basic personality types. Each person has a certain way of seeing the world, and this is defined by a single number on […]