Amanda Cordner is an integrated marketer and Founder of Sea Salt Marketing. She holds a Bachelor of Business (Marketing) and Diploma of Digital Marketing. She has held senior marketing roles in a number of multi-national blue chip organisations including L’Oreal, Lion, Heinz and VisitBroome and has a proven track record in creating powerful marketing solutions that motivates business growth & success.
By Amanda - Founder Sea Salt Marketing | Blog
(And How It Might Impact Your Marketing Results) Tech giants Apple and Facebook are going head to head with the latest software update and both businesses and individuals are set to feel the effects over the next few months. Apple’s latest update, iOS 14.5, prohibits apps from collecting user data, unless you opt-in with a […]
By Amanda - Founder Sea Salt Marketing | Blog
It’s building award season in Australia right now, with many of the top industry body awards open for applications. No matter if you run a small family business or specialise in a certain construction niche, there’s an award for every skill, service and type of building business. At Sea Salt Marketing, we always encourage our […]
By Amanda - Founder Sea Salt Marketing | Blog
As a builder’s marketer, we always try and stay informed about the latest building technologies and innovations. We’re also extremely passionate about connecting our clients with suppliers at the forefront of the industry, who can help ease the construction process for our clients. Arguably one of the most technical and stressful parts of the construction […]
By Amanda - Founder Sea Salt Marketing | Blog
No one could have imagined that 2020 would upend the world as we know it, completely transforming our relationship with technology and social media. While social media usage has risen dramatically over the past decade, the pandemic and consequential worldwide lockdowns saw us become increasingly reliant on various media platforms to fulfil our basic needs […]
By Amanda - Founder Sea Salt Marketing | Blog
Having an engaging blog for your small business is one of the most important tools in anyone’s marketing arsenal. A versatile piece of content, blogs help boost brand awareness, create a relationship with potential clients and direct traffic to your website. Recently, Sea Salt Marketing Founder Amanda was invited to speak about the power of […]
By Amanda - Founder Sea Salt Marketing | Blog
Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]
By Amanda - Founder Sea Salt Marketing | Blog
The Difference Between Sales and Marketing Q&A with Fred from Spectrum Coach What is the difference between sales and marketing? This age-old question has plagued the building industry for years. Sales and marketing play different roles in business however, it is important that the two coexist in a mutually beneficial way as they work towards […]
By Amanda - Founder Sea Salt Marketing | Blog
With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]
By Amanda - Founder Sea Salt Marketing | Social Media Marketing
Facebook is an incredibly powerful marketing tool. With 94% of Australians on the platform, there’s no denying its potential when it comes to targeting existing and potential clients. The beauty of Facebook is that you can access users at any time of day, no matter where they are located. With an overwhelming number of features […]
