Social media is used more today than ever before. With 9 out of 10 Australians carrying a smartphone in their pocket, these figures are not surprising. Social media is used every day by people of all demographics, whether it’s engaging with family and friends on Facebook, scrolling through Instagram or watching videos on YouTube. It’s no […]

In the world of marketing, the term “quality content” is frequently thrown around without any clear definition of what it is. Fortunately, the term is simple to understand, as it just refers to creating valuable information that is shareable, memorable, quotable and most of all successful.  The more work you put in, the more you’ll […]

Google My Business is a free online tool that allows business owners and representatives of a business to manage their presence within Google. The platform essentially allows you to control what people see when they search for your company or the services you offer. There are many important reasons to use Google My Business, one […]

SEO stands for Search Engine Optimisation and is way of increasing the number of visitors to your website. Businesses that use SEO as a digital marketing strategy have a higher number of and better-quality users directed to their site. This is because Google will rank your website higher up in particular search results, increasing your […]

Did you know that 47% of online consumers use ad blockers? This means brands and businesses need to become smarter about their marketing and work to create content that is valuable to their audience. One way of doing this is through Influencer Marketing. This term has become quite the buzz word in the digital marketing […]

Launching a marketing campaign can be both an exciting and stressful time. Often clients have been thinking about this moment for months, or even years, so when the time comes to actually get started, they’re keen to get the ball rolling immediately and start seeing results. In reality, there are a number of steps involved […]

Positive reviews are a goldmine for successful businesses, encouraging business and increasing your brand reputation. A recent study by BrightLocal found that 86% of consumers read reviews for local businesses and 57% of consumers will only use a business if it has four or more stars. What’s more, 91% of 18-34-year-olds trust online reviews as […]

  When it comes to promoting your brand, there are plenty of avenues you can take, including PR and marketing. However, knowing where to focus your efforts can be quite confusing. Therefore, it’s essential to know what each involves and where it can take your brand. Most broadly, the difference between marketing and PR is […]

When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]