When it comes to promoting your brand, there are plenty of avenues you can take, including PR and marketing. However, knowing where to focus your efforts can be quite confusing. Therefore, it’s essential to know what each involves and where it can take your brand. Most broadly, the difference between marketing and PR is […]

When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]

Just 1 blog post and 5 weeks was all it took for a local Canberra residential builder to rank #1 for a high volume keyword and increase its organic search traffic by 81% Every month the Sea Salt Marketing editorial team recommend our clients create blogs to educate and target would-be customers. These blogs should target […]

With over 1 billion monthly users, Instagram continues to evolve and adapt to consumer needs and their latest update is no different. In acknowledgment of a 40% decrease in TV watching and a 60% uptake on mobile, they announced Instagram TV, or IGTV, an integration that now allows users to post videos that are up […]

Social media is changing faster than you can say ‘Mark Zuckerberg’ these days, with new algorithms and features popping up every month. This month is no different, with Instagram recently announcing a fair few modifications to their operation. Here’s a round up of the main changes: No more automatic refreshing The first significant change is […]

There’s no doubting that in the modern construction industry, word of mouth is still the most important lead generator. Someone has a good experience with your building business and they’ll tell their family, friends, neighbours, even their barista! However, once this potential new client has heard about your business, the first thing they’ll do is […]

The last few months it’s been hard to turn on the TV or open a newspaper without seeing at least a brief mention of the Facebook Cambridge Analytica scandal. In the wake of the Senate enquiry, the public has become a lot more aware of way marketers and advertisers find them – and most people […]

When it comes to marketing on Instagram, crafting and posting on your feed is only half the battle. The other increasingly popular way to share and consume content on Instagram is via Stories. A huge segment of Insta users favour viewing content via Stories these days, preferring to simply tap through Stories instead of scrolling […]

Being the other half of a pilot has us moving around Australia quite a bit – our latest destination is in the incredible Tropical North Queensland in Palm Cove – about 20 minutes from Cairns. With lots of visitors over the last 12 months (and plenty more to come) I thought I’d share my top […]