First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]

Builders – Are You at Risk of Losing Thousands? Q&A with Patrick & Associates When it comes to the construction industry, there’s so much education and advice available for clients, to ensure they’re protected for the duration of a build. But the thing about a building project, whether it’s residential or commercial, is that it […]

Small businesses have much to gain from a relatively unknown, yet powerful, tool utilised by HR and culture professionals around the world. The Enneagram is a personality system that is based on nine basic personality types. Each person has a certain way of seeing the world, and this is defined by a single number on […]

Social media is used more today than ever before. With 9 out of 10 Australians carrying a smartphone in their pocket, these figures are not surprising. Social media is used every day by people of all demographics, whether it’s engaging with family and friends on Facebook, scrolling through Instagram or watching videos on YouTube. It’s no […]

In the world of marketing, the term “quality content” is frequently thrown around without any clear definition of what it is. Fortunately, the term is simple to understand, as it just refers to creating valuable information that is shareable, memorable, quotable and most of all successful.  The more work you put in, the more you’ll […]

Google My Business is a free online tool that allows business owners and representatives of a business to manage their presence within Google. The platform essentially allows you to control what people see when they search for your company or the services you offer. There are many important reasons to use Google My Business, one […]

SEO stands for Search Engine Optimisation and is way of increasing the number of visitors to your website. Businesses that use SEO as a digital marketing strategy have a higher number of and better-quality users directed to their site. This is because Google will rank your website higher up in particular search results, increasing your […]

Did you know that 47% of online consumers use ad blockers? This means brands and businesses need to become smarter about their marketing and work to create content that is valuable to their audience. One way of doing this is through Influencer Marketing. This term has become quite the buzz word in the digital marketing […]

Launching a marketing campaign can be both an exciting and stressful time. Often clients have been thinking about this moment for months, or even years, so when the time comes to actually get started, they’re keen to get the ball rolling immediately and start seeing results. In reality, there are a number of steps involved […]