Facebook is an incredibly powerful marketing tool. With 94% of Australians on the platform, there’s no denying its potential when it comes to targeting existing and potential clients. The beauty of Facebook is that you can access users at any time of day, no matter where they are located. With an overwhelming number of features […]

With our time in isolation coming to a close, email marketing is a great and effective way to reconnect with your clients. It’s a valuable platform for you to share what you’ve been up to, provide an update on how your business is going, and touch base with potential clients who may have put projects […]

Is social media helping or hindering your business? It’s critical for social media to be a major component of your marketing plan, no matter the size of your business. However, unlike a number of other marketing efforts, it can be harder to know how to track your return on investment with social media. Is an […]

With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]

Builders – Are You at Risk of Losing Thousands? Q&A with Patrick & Associates When it comes to the construction industry, there’s so much education and advice available for clients, to ensure they’re protected for the duration of a build. But the thing about a building project, whether it’s residential or commercial, is that it […]

Small businesses have much to gain from a relatively unknown, yet powerful, tool utilised by HR and culture professionals around the world. The Enneagram is a personality system that is based on nine basic personality types. Each person has a certain way of seeing the world, and this is defined by a single number on […]

Social media is used more today than ever before. With 9 out of 10 Australians carrying a smartphone in their pocket, these figures are not surprising. Social media is used every day by people of all demographics, whether it’s engaging with family and friends on Facebook, scrolling through Instagram or watching videos on YouTube. It’s no […]

In the world of marketing, the term “quality content” is frequently thrown around without any clear definition of what it is. Fortunately, the term is simple to understand, as it just refers to creating valuable information that is shareable, memorable, quotable and most of all successful.  The more work you put in, the more you’ll […]