Mar 16

Brand Awareness vs Lead Generation. What’s More Important In Marketing? 

By Amanda - Founder Sea Salt Marketing | Digital Marketing

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

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Jun 14

How’s Your SEO?

By Amanda - Founder Sea Salt Marketing | Google

SEO stands for Search Engine Optimisation and is way of increasing the number of visitors to your website. Businesses that use SEO as a digital marketing strategy have a higher number of and better-quality users directed to their site. This is because Google will rank your website higher up in particular search results, increasing your […]

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