Did you know that 47% of online consumers use ad blockers? This means brands and businesses need to become smarter about their marketing and work to create content that is valuable to their audience. One way of doing this is through Influencer Marketing. This term has become quite the buzz word in the digital marketing […]

Launching a marketing campaign can be both an exciting and stressful time. Often clients have been thinking about this moment for months, or even years, so when the time comes to actually get started, they’re keen to get the ball rolling immediately and start seeing results. In reality, there are a number of steps involved […]

Positive reviews are a goldmine for successful businesses, encouraging business and increasing your brand reputation. A recent study by BrightLocal found that 86% of consumers read reviews for local businesses and 57% of consumers will only use a business if it has four or more stars. What’s more, 91% of 18-34-year-olds trust online reviews as […]

  When it comes to promoting your brand, there are plenty of avenues you can take, including PR and marketing. However, knowing where to focus your efforts can be quite confusing. Therefore, it’s essential to know what each involves and where it can take your brand. Most broadly, the difference between marketing and PR is […]

When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]

Just 1 blog post and 5 weeks was all it took for a local Canberra residential builder to rank #1 for a high volume keyword and increase its organic search traffic by 81% Every month the Sea Salt Marketing editorial team recommend our clients create blogs to educate and target would-be customers. These blogs should target […]

With over 1 billion monthly users, Instagram continues to evolve and adapt to consumer needs and their latest update is no different. In acknowledgment of a 40% decrease in TV watching and a 60% uptake on mobile, they announced Instagram TV, or IGTV, an integration that now allows users to post videos that are up […]

Social media is changing faster than you can say ‘Mark Zuckerberg’ these days, with new algorithms and features popping up every month. This month is no different, with Instagram recently announcing a fair few modifications to their operation. Here’s a round up of the main changes: No more automatic refreshing The first significant change is […]

There’s no doubting that in the modern construction industry, word of mouth is still the most important lead generator. Someone has a good experience with your building business and they’ll tell their family, friends, neighbours, even their barista! However, once this potential new client has heard about your business, the first thing they’ll do is […]