A Builders Guide To Social Media Content
Having a strong social media presence is crucial in today’s digital landscape. But as a builder, you might not have the time to manage it all yourself. This guide provides you with the key content areas to share with your marketer, allowing them to craft a social media strategy that showcases your expertise and attracts […]
What’s the Role of Social Media in 2024 for a Building Business
In the rapidly evolving digital landscape, social media plays a vital role for builders. By leveraging platforms like Facebook, LinkedIn, TikTok and Instagram, building businesses can strengthen their brand identity, showcase their expertise and authenticity, boost credibility, build a community and even refine their marketing strategies. With social media usage on the rise and one […]
The Difference Between Marketing-Qualified Leads and Sales-Qualified Leads
Understanding the difference between marketing-qualified and sales-qualified leads is essential to the success of any business. While their roles are complementary, sales and marketing are not the same thing. In this blog, we’ll delve into: The specifics of the marketing and sales funnels The relationship between marketing-qualified and sales-qualified leads How to turn marketing-qualified leads […]
Building Momentum: Why Marketing Shouldn’t Take a Holiday Break
In 2023, 11% of Australians set the New Years’ resolution to “renovate my house” – this is a huge number of potential clients who are actively searching for a builder over the holiday period and you need to make sure you’re top of mind when they are! It’s been a big year, and with the […]
How to Target the Right Audience and Attract A-Grade Clients
No business appeals to everyone – even a multi-national, trillion dollar company like Apple can’t win over all audiences. Instead of wasting precious time, money and resources advertising to a broad demographic (many of whom won’t be interested in your services), it’s essential pinpoint the right audience for your construction business. Targeting the right audience […]
Top Tips for Saving Time, Money And Resources with Marketing Automations for Builders.
Brilliant brands always communicate regularly with their customers – it’s a proven strategy to remain top of mind with the people you want to have spending their money with you. And in today’s online world, email marketing is one of the best ways you can be in front of your potential clients. Being seen in […]
What is a Lead – and How to Generate Them for Your Building Business
Understanding what leads are and how to capture and convert them is crucial to your success in the construction industry. In this blog, we’re diving deep into the world of leads, including how they fit into the marketing funnel, how to generate leads through digital marketing and how to turn leads into clients. Keep reading […]
The PPC Checklist for Builders to Maximise your ROI
In the competitive world of digital marketing, alongside a challenging economic environment, it’s more important than ever to invest in targeted advertising that directly reaches your audience and that you can track and measure the return on investment (ROI). Pay-Per-Click (PPC) advertising presents an excellent opportunity for builders to maximize their ROI by driving targeted […]
Six Tech Trends That Will Influence Your Marketing Strategy This Financial Year
At Sea Salt, we could write a book on digital marketing…but by the time we finished it, everything would have changed anyway! The world of digital marketing moves at lightening speed, with the technology that supports it evolving at such a pace that if you’re not keeping a constant tab on the changes, they may […]
Building Trust Online: 5 Ways Builders Can Establish Credibility through Digital Marketing
In today’s digital age, establishing credibility and trust online is vital for any builder, particularly at the moment when the current building climate is so volatile. With customers increasingly relying on the internet to research and select service providers, a solid digital marketing strategy is essential for builders looking to build a trustworthy brand image. […]
