Category Archives for "Blog"

It’s building award season in Australia right now, with many of the top industry body awards open for applications. No matter if you run a small family business or specialise in a certain construction niche, there’s an award for every skill, service and type of building business. At Sea Salt Marketing, we always encourage our […]

As a builder’s marketer, we always try and stay informed about the latest building technologies and innovations. We’re also extremely passionate about connecting our clients with suppliers at the forefront of the industry, who can help ease the construction process for our clients. Arguably one of the most technical and stressful parts of the construction […]

No one could have imagined that 2020 would upend the world as we know it, completely transforming our relationship with technology and social media. While social media usage has risen dramatically over the past decade, the pandemic and consequential worldwide lockdowns saw us become increasingly reliant on various media platforms to fulfil our basic needs […]

Having an engaging blog for your small business is one of the most important tools in anyone’s marketing arsenal. A versatile piece of content, blogs help boost brand awareness, create a relationship with potential clients and direct traffic to your website. Recently, Sea Salt Marketing Founder Amanda was invited to speak about the power of […]

Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]

The Difference Between Sales and Marketing Q&A with Fred from Spectrum Coach  What is the difference between sales and marketing? This age-old question has plagued the building industry for years. Sales and marketing play different roles in business however, it is important that the two coexist in a mutually beneficial way as they work towards […]

With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]

Just 1 blog post and 5 weeks was all it took for a local Canberra residential builder to rank #1 for a high volume keyword and increase its organic search traffic by 81% Every month the Sea Salt Marketing editorial team recommend our clients create blogs to educate and target would-be customers. These blogs should target […]