A Beginners Guide to TikTok For The Construction Industry
If you’re not marketing on TikTok, you’re missing out on a massive opportunity. With more than two million daily users, TikTok is quickly becoming one of the most significant platforms in the world. Despite its initial reputation for dance tutorials, pranks and funny animal videos, TikTok has since expanded to cover all kinds of categories […]
4 Reasons You Need To Stay Top Of Mind Over The Holiday Season
It is THAT time of year, and we want to wish you and your loved ones a very Merry Christmas and Happy New Year! We made it through 2022 and did some fabulous work with our clients, and we’re looking forward to a great 2023! And to kickstart your new year, we’re sharing why it’s […]
4 Ways To Get To Know The Builder Behind The Brand
As a building business owner, you’re often busy being on the tools doing what you do best. But what if you started sharing more of yourself with your audience – why you live for building, the reason you chose this industry, and, your personality? It’s these things that set you apart and that your audience […]
Three Reasons Why Businesses Should Be Marketing in an Economic Downturn
With the current economic climate in the news, consumers are reassessing their spending habits. Interest rate increases, inflation, and the rise in the cost of living contribute to households reassessing their spending. And it’s understandable that some businesses see this as a time to reconsider their budgets, and marketing is often one that’s flagged. However, […]
The Role of Facebook Ads In Your Marketing Plan
Facebook ads are a powerful tool in every builder’s marketing strategy – they can be used to boost brand awareness, position you as an expert in the industry, and even close deals. But where do you start? It can be overwhelming to get your head around Facebook’s wide selection of features – particularly in the […]
Talking SEO with AOG Digital
We’re dedicated to staying at the forefront of the industry here at Sea Salt, which is why we love undertaking regular training sessions and workshops. Recently, we had a Lunch & Learn with our partner agency Analyse Optimise Grow (AOG Digital) where “SEO & Web Development Wizard” Shounak Gupte talked us through all things SEO […]
Everything You Need to Know About iOS14
(And How It Might Impact Your Marketing Results) Tech giants Apple and Facebook are going head to head with the latest software update and both businesses and individuals are set to feel the effects over the next few months. Apple’s latest update, iOS 14.5, prohibits apps from collecting user data, unless you opt-in with a […]
The Benefits of Entering Industry Awards
It’s building award season in Australia right now, with many of the top industry body awards open for applications. No matter if you run a small family business or specialise in a certain construction niche, there’s an award for every skill, service and type of building business. At Sea Salt Marketing, we always encourage our […]
Building Insider: Q&A with Geelong’s Wet Area Solutions
As a builder’s marketer, we always try and stay informed about the latest building technologies and innovations. We’re also extremely passionate about connecting our clients with suppliers at the forefront of the industry, who can help ease the construction process for our clients. Arguably one of the most technical and stressful parts of the construction […]
The Major Marketing Trends of 2021
No one could have imagined that 2020 would upend the world as we know it, completely transforming our relationship with technology and social media. While social media usage has risen dramatically over the past decade, the pandemic and consequential worldwide lockdowns saw us become increasingly reliant on various media platforms to fulfil our basic needs […]
