A Builders Guide To Social Media Content
Having a strong social media presence is crucial in today’s digital landscape. But as a builder, you might not have the time to manage it all yourself. This guide provides you with the key content areas to share with your marketer, allowing them to craft a social media strategy that showcases your expertise and attracts […]
How to Target the Right Audience and Attract A-Grade Clients
No business appeals to everyone – even a multi-national, trillion dollar company like Apple can’t win over all audiences. Instead of wasting precious time, money and resources advertising to a broad demographic (many of whom won’t be interested in your services), it’s essential pinpoint the right audience for your construction business. Targeting the right audience […]
Talking SEO with AOG Digital
We’re dedicated to staying at the forefront of the industry here at Sea Salt, which is why we love undertaking regular training sessions and workshops. Recently, we had a Lunch & Learn with our partner agency Analyse Optimise Grow (AOG Digital) where “SEO & Web Development Wizard” Shounak Gupte talked us through all things SEO […]
Everything You Need to Know About iOS14
(And How It Might Impact Your Marketing Results) Tech giants Apple and Facebook are going head to head with the latest software update and both businesses and individuals are set to feel the effects over the next few months. Apple’s latest update, iOS 14.5, prohibits apps from collecting user data, unless you opt-in with a […]
Building Insider: Q&A with Geelong’s Wet Area Solutions
As a builder’s marketer, we always try and stay informed about the latest building technologies and innovations. We’re also extremely passionate about connecting our clients with suppliers at the forefront of the industry, who can help ease the construction process for our clients. Arguably one of the most technical and stressful parts of the construction […]
Podcast Interview: Why Every Small Business Needs a Blog
Having an engaging blog for your small business is one of the most important tools in anyone’s marketing arsenal. A versatile piece of content, blogs help boost brand awareness, create a relationship with potential clients and direct traffic to your website. Recently, Sea Salt Marketing Founder Amanda was invited to speak about the power of […]
Our Top Yellow 2020 Social Media Insights
Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]
Your Marketing Results Are Only As Good As Your Content
In the world of marketing, the term “quality content” is frequently thrown around without any clear definition of what it is. Fortunately, the term is simple to understand, as it just refers to creating valuable information that is shareable, memorable, quotable and most of all successful. The more work you put in, the more you’ll […]
