Category Archives for "Destination Marketing"

Mar 16

Brand awareness vs lead generation. What’s more important in marketing? 

By Amanda - Founder Sea Salt Marketing | Destination Marketing

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

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Oct 16

Different types of content to include in your content marketing

By Amanda - Founder Sea Salt Marketing | Destination Marketing

When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]

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Aug 07

The latest social media statistics…and what it means for your business

By Amanda - Founder Sea Salt Marketing | Destination Marketing

The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]

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