What’s the Role of Social Media in 2024 for a Building Business
In the rapidly evolving digital landscape, social media plays a vital role for builders. By leveraging platforms like Facebook, LinkedIn, TikTok and Instagram, building businesses can strengthen their brand identity, showcase their expertise and authenticity, boost credibility, build a community and even refine their marketing strategies. With social media usage on the rise and one […]
The Difference Between Marketing-Qualified Leads and Sales-Qualified Leads
Understanding the difference between marketing-qualified and sales-qualified leads is essential to the success of any business. While their roles are complementary, sales and marketing are not the same thing. In this blog, we’ll delve into: The specifics of the marketing and sales funnels The relationship between marketing-qualified and sales-qualified leads How to turn marketing-qualified leads […]
Talking SEO with AOG Digital
We’re dedicated to staying at the forefront of the industry here at Sea Salt, which is why we love undertaking regular training sessions and workshops. Recently, we had a Lunch & Learn with our partner agency Analyse Optimise Grow (AOG Digital) where “SEO & Web Development Wizard” Shounak Gupte talked us through all things SEO […]
Everything You Need to Know About iOS14
(And How It Might Impact Your Marketing Results) Tech giants Apple and Facebook are going head to head with the latest software update and both businesses and individuals are set to feel the effects over the next few months. Apple’s latest update, iOS 14.5, prohibits apps from collecting user data, unless you opt-in with a […]
The Major Marketing Trends of 2021
No one could have imagined that 2020 would upend the world as we know it, completely transforming our relationship with technology and social media. While social media usage has risen dramatically over the past decade, the pandemic and consequential worldwide lockdowns saw us become increasingly reliant on various media platforms to fulfil our basic needs […]
Our Top Yellow 2020 Social Media Insights
Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]
A Guide to Being Authentic on Social Media
With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]
It’s Time To Work ON Your Business Instead of IN It
With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]
Brand Awareness vs Lead Generation. What’s More Important In Marketing?
First, let’s explain what each of these marketing terms mean. What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer. What’s lead generation? Lead […]
Beware of Cheap Imitations!
Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]
