Category Archives for "Digital Marketing"

Mar 16

Brand Awareness vs Lead Generation. What’s More Important In Marketing? 

By Amanda - Founder Sea Salt Marketing | Digital Marketing

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

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Aug 29

Email marketing is more than just your Monthly Mailchimp Newsletter!

By Amanda - Founder Sea Salt Marketing | Digital Marketing

When it comes to business communication, email marketing can play a major role in your marketing strategy. In fact, the success of any business is critical to the communication you establish with your potential clients and customers. Back in 2001 Mailchimp was considered revolutionary software and since then millions of businesses around the world are […]

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