Category Archives for "Digital Marketing"

No one could have imagined that 2020 would upend the world as we know it, completely transforming our relationship with technology and social media. While social media usage has risen dramatically over the past decade, the pandemic and consequential worldwide lockdowns saw us become increasingly reliant on various media platforms to fulfil our basic needs […]

Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]

With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]

With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]

First, let’s explain what each of these marketing terms mean.  What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer.  What’s lead generation? Lead […]

Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]

Builders – Are You at Risk of Losing Thousands? Q&A with Patrick & Associates When it comes to the construction industry, there’s so much education and advice available for clients, to ensure they’re protected for the duration of a build. But the thing about a building project, whether it’s residential or commercial, is that it […]

Small businesses have much to gain from a relatively unknown, yet powerful, tool utilised by HR and culture professionals around the world. The Enneagram is a personality system that is based on nine basic personality types. Each person has a certain way of seeing the world, and this is defined by a single number on […]

Social media is used more today than ever before. With 9 out of 10 Australians carrying a smartphone in their pocket, these figures are not surprising. Social media is used every day by people of all demographics, whether it’s engaging with family and friends on Facebook, scrolling through Instagram or watching videos on YouTube. It’s no […]

Launching a marketing campaign can be both an exciting and stressful time. Often clients have been thinking about this moment for months, or even years, so when the time comes to actually get started, they’re keen to get the ball rolling immediately and start seeing results. In reality, there are a number of steps involved […]