Category Archives for "Digital Marketing"

With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]

Google My Business is a free online tool that allows business owners and representatives of a business to manage their presence within Google. The platform essentially allows you to control what people see when they search for your company or the services you offer. There are many important reasons to use Google My Business, one […]

SEO stands for Search Engine Optimisation and is way of increasing the number of visitors to your website. Businesses that use SEO as a digital marketing strategy have a higher number of and better-quality users directed to their site. This is because Google will rank your website higher up in particular search results, increasing your […]

Did you know that 47% of online consumers use ad blockers? This means brands and businesses need to become smarter about their marketing and work to create content that is valuable to their audience. One way of doing this is through Influencer Marketing. This term has become quite the buzz word in the digital marketing […]

Just 1 blog post and 5 weeks was all it took for a local Canberra residential builder to rank #1 for a high volume keyword and increase its organic search traffic by 81% Every month the Sea Salt Marketing editorial team recommend our clients create blogs to educate and target would-be customers. These blogs should target […]

The growing dependence on the digital world has made everything more mobile, and for me, being the other half of a pilot our lifestyle requires me to have a business model that takes advantage of this wherever possible! Over the years, I have come across a few awesome apps that make my life so much […]

When it comes to business communication, email marketing can play a major role in your marketing strategy. In fact, the success of any business is critical to the communication you establish with your potential clients and customers. Back in 2001 Mailchimp was considered revolutionary software and since then millions of businesses around the world are […]