RODA - New Generation Builders

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A leading custom home and multi-unit builder based in the northern suburbs of Melbourne. Established in 2006, RODA was built on the basis of deep building knowledge and a shared vision of personalised client service, integrity, and high-quality workmanship. A Sea Salt Marketing client since February 2016

WHAT WE DID We developed a tailored marketing strategy that uncovered key opportunities based on insight from a market, customer and competitor analysis. A rolling 12-month marketing plan was recommended which included a range of marketing activity (outlined below). The ongoing partnership between our two businesses is a testament to the results achieved and business growth RODA has realised over the last 18 months.

RESULTS “Since working with Sea Salt Marketing we have increased our enquiry rate by 6x. Our company has tripled in personnel and our turnover has increased by 5x. Once we started working with Sea Salt Marketing the stress of wondering when our next job would come in quickly diminished, no longer were we handcuffed by the bare minimum in enquiry that we were receiving. We've now had to implement filters in our sales process which now allows us to cherry pick the enquiry we want to deal with.”

- David Maiolo Director RODA.       See full testimonial here.


  • Marketing strategy
  • Social media strategy & management (Instagram, Facebook, Google +, Youtube, Houzz, LinkedIn)
  • SEO
  • Google adwords
  • Email marketing
  • Facebook advertising
  • Industry collaboration
  • Video (partner Glue Content)
  • Branding (partner The Reflective)

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