Podcast Interview: Why Every Small Business Needs a Blog
Having an engaging blog for your small business is one of the most important tools in anyone’s marketing arsenal. A versatile piece of content, blogs help boost brand awareness, create a relationship with potential clients and direct traffic to your website. Recently, Sea Salt Marketing Founder Amanda was invited to speak about the power of […]
Our Top Yellow 2020 Social Media Insights
Marketing experts Yellow have unveiled their invaluable Social Media Insight Report for 2020. Speaking with over 2000 consumers and 1000 businesses owners, the report is extensive, tallying up to more than 60 pages. But don’t stress about reading it, as on the blog today, we’ve plucked out the most important insights to feed into your […]
The Difference Between Sales and Marketing
The Difference Between Sales and Marketing Q&A with Fred from Spectrum Coach What is the difference between sales and marketing? This age-old question has plagued the building industry for years. Sales and marketing play different roles in business however, it is important that the two coexist in a mutually beneficial way as they work towards […]
A Guide to Being Authentic on Social Media
With social media such a dominant part of our everyday lives, most people have become well-equipped at spotting inauthenticity online. We see it everywhere – from Instagram influencers photoshopping idyllic backgrounds to big corporations using slang or #millenialtalk in a bid to seem ‘cool’. Authenticity for builders can be tricky territory. You are trying to […]
5 Facebook Features You Need to Know About
Facebook is an incredibly powerful marketing tool. With 94% of Australians on the platform, there’s no denying its potential when it comes to targeting existing and potential clients. The beauty of Facebook is that you can access users at any time of day, no matter where they are located. With an overwhelming number of features […]
How To Use Email Marketing To Reconnect With Clients
With our time in isolation coming to a close, email marketing is a great and effective way to reconnect with your clients. It’s a valuable platform for you to share what you’ve been up to, provide an update on how your business is going, and touch base with potential clients who may have put projects […]
7 Social Media Secrets You Need To Know
Is social media helping or hindering your business? It’s critical for social media to be a major component of your marketing plan, no matter the size of your business. However, unlike a number of other marketing efforts, it can be harder to know how to track your return on investment with social media. Is an […]
It’s Time To Work ON Your Business Instead of IN It
With so many of us social distancing and working from home for the foreseeable future, it can be a strange and stressful time for business. But don’t be deflated – it’s the optimal time to start working ON your business, rather than IN it. Use this time to take stock and reassess what is working […]
Brand Awareness vs Lead Generation. What’s More Important In Marketing?
First, let’s explain what each of these marketing terms mean. What’s brand awareness? Brand awareness is all about increasing the visibility of your business: Getting your brand name out there, putting your business on the radar of prospective clients and crafting an identity that evokes certain ideas for a potential customer. What’s lead generation? Lead […]
Beware of Cheap Imitations!
Welcome to a new year; a fresh start for you and your business. In order to kick 2020 off with a bang, you may be thinking of engaging a marketing company to look after your business’ digital presence. First of all – excellent decision! A professional and experienced marketing company can help take your business […]
