Different types of content to include in your content marketing
When it comes to promoting your construction company and positioning your business as an industry leader, producing high-quality content is an essential tool in your belt. However, it’s not just about blog posts. From email newsletters to videos, surveys to e-books, there are plenty of ways to demonstrate your knowledge to your intended audience. Here […]
The latest social media statistics…and what it means for your business
The latest Yellow Social Media Report has revealed the social media habits of Australians, demonstrating the need for businesses to well and truly embrace the platforms as a form of marketing. Social media usage is now at an all-time high in Australia, with 62% using Facebook, Instagram, Youtube or another platform every day. The most […]
How just 1 blog post almost doubled this construction company’s organic search traffic
Just 1 blog post and 5 weeks was all it took for a local Canberra residential builder to rank #1 for a high volume keyword and increase its organic search traffic by 81% Every month the Sea Salt Marketing editorial team recommend our clients create blogs to educate and target would-be customers. These blogs should target […]
What is IGTV ?
With over 1 billion monthly users, Instagram continues to evolve and adapt to consumer needs and their latest update is no different. In acknowledgment of a 40% decrease in TV watching and a 60% uptake on mobile, they announced Instagram TV, or IGTV, an integration that now allows users to post videos that are up […]
Instagram’s Update: What You Need to Know
Social media is changing faster than you can say ‘Mark Zuckerberg’ these days, with new algorithms and features popping up every month. This month is no different, with Instagram recently announcing a fair few modifications to their operation. Here’s a round up of the main changes: No more automatic refreshing The first significant change is […]
How investing in digital marketing helps referral
There’s no doubting that in the modern construction industry, word of mouth is still the most important lead generator. Someone has a good experience with your building business and they’ll tell their family, friends, neighbours, even their barista! However, once this potential new client has heard about your business, the first thing they’ll do is […]
The Facebook–Cambridge Analytica Data Scandal: How it’s affecting your business
The last few months it’s been hard to turn on the TV or open a newspaper without seeing at least a brief mention of the Facebook Cambridge Analytica scandal. In the wake of the Senate enquiry, the public has become a lot more aware of way marketers and advertisers find them – and most people […]
5 Apps that Make Life Easier On the Go
The growing dependence on the digital world has made everything more mobile, and for me, being the other half of a pilot our lifestyle requires me to have a business model that takes advantage of this wherever possible! Over the years, I have come across a few awesome apps that make my life so much […]
Email marketing is more than just your Monthly Mailchimp Newsletter!
When it comes to business communication, email marketing can play a major role in your marketing strategy. In fact, the success of any business is critical to the communication you establish with your potential clients and customers. Back in 2001 Mailchimp was considered revolutionary software and since then millions of businesses around the world are […]
