By the start of June this local building company was ranked #1 for several phrases about House Rules including “Is House Rules Realistic” and “Is House Rules Real”
Here’s how they did it
1.Choice of topics
If you have a small business and a small website the key for SEO is to find low hanging fruit and pick it! In a broad sense, this means that rather than trying to rank for “Best Builder in Australia” or even “Best Builder in New South Wales” it’s going to be easier to rank for local areas like “Best Builder Wollongong”.
“Best Builder Wollongong” isn’t going to have as many people searching for it, but it’s going to be easier to get your name to the top of the list, and by targeting an area you definitely cover you won’t spend time responding to customers outside areas you service.
Now House Rules isn’t an overly “low” hanging fruit – but it is compared to other TV shows – like The Block
The below graph shows how many people are searching for The Block (Blue) compared to House Rules (Red).
Graph 2: The Block vs House Rules