Comprising a dynamic mix of talented specialists and experienced all-rounders, each member of our energetic team brings something fresh to the table. We’ve drawn upon the most valuable aspects of our professional backgrounds to create a holistic approach to marketing that is both innovatively simple and resoundingly effective.

Amanda Cordner

Founder and Director
A spirited leader with a thirst for life, Amanda has 15+ years of experience in creating powerful marketing solutions that stimulate business and growth success. She has held senior marketing roles in several multi-national organisations, including L’Oreal Australia, Lion Nathan, Heinz and Fonterra, before she founded Sea Salt Marketing in 2015. Over the last decade Amanda has helped 100’s of builders build thier brand and enquiry and is now considered a marketing expert within the building industry. Amanda adores the beach, travel and boat life – hence Sea Salt’s name – and can’t say no to a cheese board & wine.

Fiona Law

Content Director
As the Content Director at Sea Salt, Fiona’s driven by a passion for all things content. Her extensive experience in content strategy and brand development has seen Fiona deliver innovative and creative communication plans, tailored for clients in diverse industries such as finance, education, and the social sector. When she isn’t in the throes of planning, you’ll find Fiona exploring Melbourne’s vibrant restaurant scene, switching team loyalties during every Formula 1 race and trying to make friends with every dog she passes.

Nipunika Korale

Paid Media Manager
Meet Nipunika – our Paid Media Manager with a passion for delivering results-driven campaigns. With expertise in Meta ads, Google ads, and LinkedIn ads, she knows how to create and execute successful campaigns that help businesses achieve their goals. Nipunika is a Meta, Google & VETASSESS/AMI certified professional, and has honed her skills through years of experience working with eCommerce and lead generation brands in both Sri Lanka and Australia. She understands the importance of keeping up-to-date with the latest trends and technologies to stay ahead of the competition. In fact, Nipunika never misses to keep all of us at Sea Salt Marketing updated through her mini whiteboard sessions! When she’s not busy working on campaigns, Nipunika enjoys indulging in her love for crime documentaries and sipping on her favourite drink – a warm cup of Ceylon tea.

Lauren Aitken

Digital Marketing Executive
Lauren has bachelors degree in communication, and brings with her years of experience across a number of industries including design, retail, managed services and hospitality built upon an interest in branding. She loves all things social media, strategy and content creation. When she’s not at Sea Salt you can find her out hiking and enjoying nature, cooking up a storm, reading or exploring Melbourne’s arts and culture scene.

Laura Fenton

Marketing Assistant
Our Virtual Assistant extraordinaire, Laura supports the team with administration to ensure a smooth and efficient experience for our team and our clients. With over 20 years’ experience in administration, communications and marketing across a variety of roles, Laura is a true “Jack of all trades” with a versatile skill set. Based in Palm Beach on the beautiful Gold Coast, Laura loves the beach lifestyle and takes every opportunity to enjoy all things nature.

Emily Brew

Accounts Administrator
Emily is our resident finance expert, taking care of all accounts and invoicing. Joining the Sea Salt team in 2018, Emily brings incredible expertise from her tax accountant career where she worked across a wide range of industries, including hospitality, trades and services, media, banking, and retail. She loves working with Sea Salt’s clients and is a keen learner of new technologies that simplify data management and streamline everyday admin. Emily aims to do this in life too – and as mum of two beautiful daughters, she puts this to the test every day! When she is not working on accounts, Emily loves spending time with her girls at the beach and outdoors, and enjoys exercising, immersing in nature, and in getting out in her garden.

John Dobie

John Dobie is a multi-disciplined designer based in Sydney, Australia. With experience in a range of different graphic design disciplines; John’s portfolio ranges diversely from video editing to print design. His work is characterised by a clear and clean visual style that creatively communicates ideas.

Shounak Gupte

SEO Consultant
Our resident expert SEO consultant based in Melbourne, with a passion for web technologies and the search industry. Working with Sea Salt since its inception in 2015, Shounak brings with him over 15 years of experience in web development and search engine optimization (SEO). Shounak’s expertise lies in achieving higher rankings for keywords on Google’s first page and has a particular interest and passion for the building industry. This, in turn, drives targeted traffic to help you grow your business. Shounak takes great pride in his ability to deliver exceptional results, ensuring our clients success in the online landscape.

Download Our Construction Marketing Guide Now

We know your time is precious and dedicating even a little of that time to digital marketing is easier said than done. That’s where we come in – our mission at Sea Salt is to make marketing worry-free for builders, take the first step and download our free guide.