Positive reviews are a goldmine for successful businesses, encouraging business and increasing your brand reputation. A recent study by BrightLocal found that 86% of consumers read reviews for local businesses and 57% of consumers will only use a business if it has four or more stars. What’s more, 91% of 18-34-year-olds trust online reviews as much as personal recommendations.
Therefore, if you are receiving positive customer feedback, it’s time to convert this into online success.
While it’s great to receive feedback in person, over the phone or over email, it’s even more important to share this positive review with the world. Once you’ve received permission from your client to share their feedback, post it on your social media platforms, by way of a branded graphic or just a status. This not only creates great organic social content but is a way of authentic promotion.
Having a great rating on sites like Google and Facebook can significantly help your brand. Therefore, whenever you finish a project, close a sale or receive positive feedback, ask the client to share their experience on the relevant pages. You can incentivise this process by offering a small reward, such as a discount on their next purchase or a freebie. Once they’ve published the review, be sure to reply, thanking them for their time and kind words. This will help continue the relationship and encourage repeat business or their referral.
Any client doing their due diligence will check out your website before engaging your services or purchasing your product. Therefore, take the opportunity to share feedback by creating a testimonials page on your website, or scattering positive reviews throughout your existing pages. This will bolster the messages you are promoting on your website and provide an incentive for consumers to choose your services or products. In some cases, these testimonials can also help your SEO rankings, as they may contain keywords that others will be searching for.
Should you be looking to improve your marketing efforts, get in touch with SeaSalt Marketing today!