3 ways you could be using influencer marketing

By Amanda - Founder Sea Salt Marketing | Digital Marketing

May 02

Did you know that 47% of online consumers use ad blockers? This means brands and businesses need to become smarter about their marketing and work to create content that is valuable to their audience. One way of doing this is through Influencer Marketing.

This term has become quite the buzz word in the digital marketing world lately, but do you actually know what it means? Essentially Influencer Marketing is the grey area between an official testimonial and a subtle product mention, almost done in passing. There are a number of ways you can implement Influencer Marketing in your business, and it doesn’t require you to be an influencer yourself.

Here’s 3 ways you could be using Influencer Marketing right now:

1. Collaborate

Maybe you’re not an influencer yourself, but chances are you know a couple of popular Instagram personalities or suppliers with a large bank of followers. Make use of these contacts and organise a collaboration that will benefit both of your brands. One of the best ways to do this is through a competition or giveaway, which we organised for Brisbane client, 1STRUCT.

For this giveaway, we teamed up with a supplier to giveaway a selection of bath and kitchen products valued at $1,300. To enter the competition, users had to like 1STRUCT’s Facebook Page and tag and share the post. After running this giveaway for 6 weeks, the results achieved were astonishing:

  • +53% increase in website traffic from social media
  • 798 users visited the web page
  • +411 new Facebook page likes
  • 899 comments on the Facebook post
  • +160 new email subscribers
  • 470 shares of the post

2. Expert blog articles

Another great way to use Influencer Marketing is by creating expert blog articles. This point is two-fold; first, you can create highly valuable educational content and establish yourself as an expert in the field. This will align your brand with other high value brands and set you on the path to becoming an influencer in your own right. But this is a long road.

The second way of doing this is by creating Q&A style blogs, which interview a local expert. The benefit of this is that this expert can then share your article with their audience, doubling the readership of your regular blogs. It’s important to identify an expert of influencer that your target audience are following in order to attract the right attention while doing this.

We have created content like this for a number of our clients, but a great example is AJP Constructions’ Talking series. This blog series takes a technical approach by interviewing relevant architects, interior designers, engineers and so on who are in the industry and understand the subject matter in minute detail. These blogs offer huge educational value to readers and were shared by the interviewees, adding to increased brand awareness for both of these businesses. You can read the series here.

3. Project PR

When you complete a project, you want it to be noticed so you can demonstrate your skills to many more potential clients. A great way of doing this is by attracting media coverage and PR for your completed projects. This can be achieved by something as simple as tagging media influencers in your social posts or giving the local publications a call.

One of the best examples of this is the media amplification we created for our Melbourne client, RODA earlier this year. Their completed Preston home was created in collaboration with well-known Melbourne architecture firm Figr, which made the project very attractive to media outlets. But it was the coverage from renowned digital design magazine, Hunting for George Community Journal that really made this project take off.

This coverage gave our client a huge spike in Facebook video and page views the day it was posted to Hunting for George’s Facebook and Instagram pages. Once we shared this post to our client’s own Facebook page, it had an impressive reach of 4,425 in just two weeks. It also led RODA to have their best performing month in terms of website traffic, with a +51% increase in website visits compared to the previous month.

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Still not sure exactly how to implement Influencer Marketing into your business? Get in touch with Amanda today to find out more.

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