Destination Marketing – Top 11 things to do in Broome

Cape Leveque

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I have been lucky enough to call one of the most beautiful places in Australia home for the last two years; Broome, Western Australia. When you ask someone that’s never been to Broome what first comes to mind when they think of the destination, you hear things like Cable Beach, Pearls and Camels….but when you ask a local what makes Broome so special you get the most diverse range of answers it is incredible. There are so many things that make this destination a unique place to visit, marketing this destination and working directly with some of the most incredible tourism brands in the country is what every marketer dreams of. As well as being experts in their area these operators have the ability to showcase the best parts of Broome and the Kimberley to make it an aspirational destination to market, explore and discover.

There are so many wonderful things I couldn’t keep it to 10, so here are my top 11 things to do in Broome. Here at Sea Salt we work closely with numbers four, five and six with the brand marketing and online marketing. So if you like what you see and think we can help your business, get in touch. Otherwise, enjoy the read and book a holiday to the most unique destination in the world!

1. Witness the magnificent Horizontal Falls – One of nature’s wonders; powered by the huge tidal movements of the Indian Ocean. You can get there with Horizontal Falls Seaplane Adventures which as well as seeing this extraordinary natural phenomenon you get to land on Talbot Bay in a Seaplane and experience a speed boat through the falls. Take in the breath taking Buccaneer Archipelago and land at the famous Cape Leveque for breakfast and a swim. Highly recommended and an absolute must-do when visiting Broome.

2. Find yourself a beautiful Broome Pearl – Broome is the home of the South Sea Pearl, the finest in the world. You can take a visit to a pearl farm at Willie Creek or Cygnet Bay by helicopter, aircraft, bus or self-drive. If you’re staying in town, pop down to Dampier Terrace in Chinatown to discover some of the finest pearl jewellery in the world.

3. Book yourself and ARDI Experience – Stretching 220km north east of Broome along the Cape Leveque Road, the Dampier Peninsula’s natural beauty is only matched by the depth of its culture. This is where the red earth landscape and unspoiled beaches will leave you in awe of our this amazing country. One day is not enough, book yourself into a eco safari tent at Kooljaman at Cape Leveque and then jump onto Brian Lee’s Tagalong Tour which departs Kooljaman most mornings. Take in the spectacular scenery and meet some amazing locals whilst Brian shares his country and unique Aboriginal perspective, you may even catch a fish or a mud-crab along the way!

4. Walk in the footsteps of Dinosaurs – Broome is the only place in the world where you can take a hovercraft flight to see the 120 million year old dinosaur footprints, step out on to the Ocean floor and watch the sunset while sipping on a glass of bubbly. After the flight enjoy dinner on the very edge of the magical waters of Roebuck bay at Thousand Stars Bar and Cafe’ set at the Hovercraft base.

5. An hour north of Broome is the local’s best kept secret….explore the spectacular stretch of pristine coastline engulfed by red pindan cliffs, white sandy beaches and turquoise ocean accessible by 4WD. Places like Barred Creek, Quandang Point and James Price Point is where you’ll find the locals camping most weekends. If you don’t have a 4WD you can discover this special part of Broome with Amazing Kimberley Tours & Charter or Instyle Adventures who offer personalised day tours around Broome.

6. A Truly Cultural Experience – Get a taste of music, dance, food, arts & traditions at the unique music & picture show A Taste of Broome. With cuisine experiences created around the distinctive Indigenous culture of Broomes multi-cultural community it is a monthly event that will enrich your visit to Broome.

7. Cruise up the Kimberley Coast – Cruising the Kimberley should be on everyone’s bucket list. The remote and untouched Kimberley coast offers a unique beauty with its thousands of islands, reefs, gorges and waterfalls teaming with marine and birdlife. Speak to one of the Kimberley cruising experts based in Broome at Cruise the Kimberley and they can help find your perfect cruise.

8. Have a Whale of a time – Between June and August over 30,000 Whales spend the winter in the waters off the Kimberley Coast. They share the sea with Manta Rays, Dolphins, Turtles, Dugongs and more. You can get up close and personal with these magnificent creatures on daily tours during the season.

9. Camels and Cable Beach go together like a horse and carriage – You simply have to have a ride on these gentle giants, or if you have a 4WD you can drive onto the beach north of the rocks and watch these cheeky animals walk past the sunset with a drink in hand.

10. Staircase to the moon – A natural phenomenon that occurs when the full moon rises over the exposed mudflats of Roebuck Bay at extremely low tide creating the optical illusion of a staircase reaching up to the moon. The most popular places to view this is at The Mangrove Hotel or Town Beach.

11. Head South to Eco Beach – The perfect local weekend getaway is the stunning Eco Beach. Just over an hour’s drive and this spectacular eco wilderness resort will leave you feeling like you’ve been away for weeks. Stay in one the luxury safari tents or villas and dine with an ocean view in Jacks Restaurant. There’s lots to do with helicopters, fishing, yoga, bushwalking or just relax on the beach. Divine!

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