When it comes to business communication, email marketing can play a major role in your marketing strategy. In fact, the success of any business is critical to the communication you establish with your potential clients and customers. Back in 2001 Mailchimp was considered revolutionary software and since then millions of businesses around the world are utilizing this platform for their email marketing, with majority sending their monthly newsletter, and stopping there.
Well there’s more! Customer Relationship Management (CRM) is the new buzzword in town. CRM activities are gaining popularity for all the right reasons – they are personalized, direct, flexible, easily manageable, customizable, and offers smart insights. Here are a few things you can be doing with your Email Marketing to build your CRM.
Personalization – It is paramount that your email marketing is personalized to your customer. Find out more than just your customer name….what are their interests, when is their birthday, where do they live that can help you personalize an email to them that makes them feel like more than just a name in a database. Someone is ten times more likely to open an email that is addressed to him or her. What if you could also make suggestions about what to do in their local area, or a give a special discount on their birthday? Incorporating a series of “Welcome Emails” as part of your Email Marketing is a great way to find out more information about your customers, and target them more effectively with your email marketing activity.
Trigger e-mails –Trigger emails are the perfect addition to the email marketing toolbox. It allows you to time your emails based on specific events or an action of your subscribers. Trigger emails can also be configured based on location, events, date, time, and other such factors. They tend to have a better response rate and higher impact on the target audience. In my experience, the hardest part is setting up the triggers and consumer workflows in your email platform. Working with an experienced agency to help set up your campaign is the best place to start. Once it’s all set up, the software will take it from there, and you can simply manage it yourself to save time & money.
Active Campaign – There are more platforms out there than just Mailchimp. I’m not saying there is anything wrong with Mailchimp but other platforms offers more sophistication, flexibility as well as being cost effective that you may not know about. Active campaign as an Email Marketing platform that taps into these brilliant features of CRM and helps integrate them into the business promotional activities. It is perfect for Startups or new businesses that wish to expand and become more targeted and personalized with their emails – definitely my favourite.
Email marketing now more than ever is relevant & important in driving your business success. There are new tools being introduced to ensure greater advantage to email marketers that goes beyond your Monthly Mailchimp Newsletter – give it a go and see how your sales can thrive.