It’s building award season in Australia right now, with many of the top industry body awards open for applications. No matter if you run a small family business or specialise in a certain construction niche, there’s an award for every skill, service and type of building business.
At Sea Salt Marketing, we always encourage our clients to enter industry awards as they are a great way to strengthen authority with potential clients, gain industry recognition and showcase their work to a wider audience.
Motivation: An award-win or nomination will further recognise the talent and skill of your team, consequently boosting morale in the office. Setting a goal for an award-win or nomination will also encourage your team to remain motivated and driven.
Exposure: Any award or nomination you receive will double as media exposure and publicity. You’ll get your name out there and can use the recognition throughout your marketing plan, with the award accolades shared on your website, social media and via other marketing channels.
Credibility: Clients want to know their building projects are in good, trustworthy hands. An award or nomination will signal to potential clients that you’re a respected and acclaimed figure in your field, known for quality and expert craftsmanship. By seeing examples of your previous builds which have garnered accolades and acclaim, clients will see you as a dependable and quality-driven builder, who can deliver excellent results.
But credibility and recognition will not only reach a potential pool of clients. Suppliers, contractors and architects may come across your work and propose working together on exciting projects that could benefit your business.
Open to members of the Master Builders Association, these awards “showcase and award members for demonstrating exceptional craftsmanship, commitment to building excellence and upholding the professional standard of Master Builder members.
More information here:
The biggest housing association in the country with over 40,000 members, the HIA also conducts a robust and extensive award program for its members. The many categories are based on state, type of property and specific room design.
More information can be found here: https://hia.com.au/awards
If you’ve worked with an architect on your project, then you should consider entering the National Architecture Awards who oversee a number of award categories based on the type of structure which has been built. Different awards are also awarded at an international, national, state and in some states, a regional level.
As the Institute states, the “Awards Program enables public and peer recognition of the innovative work of our members and provides the Institute with a valuable mechanism to promote architects and architecture across Australia and internationally.” More information can be found here: https://www.architecture.com.au/wp-content/uploads/2021_NAA_Handbook.pdf
Open to builders, designers, architects, engineers and landscapers, the award recognises timber works of innovation and achievement, in order to “promote and encourage outstanding timber design.” More information is here: https://timberdesignawards.com.au/awards-entry-instructions/how-to-enter
We’ve led many of our clients to award success through assistance with their applications. We will produce sophisticated writing copy which will excite judges and help your project stand out from the crowd.
A few clients that Sea Salt Marketing have written winning award applications in the last 12 months include:
Are you looking to work with a dedicated marketing team to produce an impeccable building award application? Get in touch with Sea Salt Marketing today.
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